The Last Supermodel

Gisele Bundchen has made Hope Lingerie sales increase by 60% since becoming their spokesmodel.

As for Bundchen’s performance as Hope’s spokesperson and business partner, since the start of their partnership in 2009 the company’s annual sales have climbed by almost 60%, according to Brazil’s Folha de Sao Paulo newspaper, not to mention that the waiting list of applicants interested in becoming Hope’s franchisees doubled in a two-month period. Back in June, Bundchen launched her own lingerie brand in a joint-venture with Hope, Gisele Bundchen Brazilian Intimates, which is expected to boost her earnings by as much as R$ 30 million ($16.4 million) annually.